The Manners Manifesto: A (Not Emily) Post* on Press Trip Etiquette: PART II

With so many bloggers in the travel writing game, press trip invitations are on the rise. Sadly, so are bad manners. In Part 1, we covered the ABCs of press trip behavior. Now, it's time for the EF and Gs.

E is for Ew...as in "Ew, you stink":

A recent press trip reminded me to include this very important maxim in this piece. If you smoke, wear perfume, eat profuse amounts of garlic or otherwise reek, be aware that your scent stays with you. If you are in close quarters on a press trip, be it on an airplane or a minivan, realize that your secondhand aroma is likely off-putting to others in the group. 

F is for Food and Form:

• Always let your host know in advance about food allergies or other health restrictions. You make life very difficult for your hosts if you spring this information on them at the last minute.

I told my host well in advance--"no gluten for me."
As a result, I greatly enjoyed my Norwegian foods.

• If you plan to diverge from the schedule, let your hosts know well in advance.
• Do not expect the host to arrange the alternative plans (although they might offer to).
• Don’t diverge from the press trip to visit your Aunt Sadie. If Aunt Sadie demands a visit, add a day to the trip (at your own expense) and visit her then.
• Furthermore, never ever diverge from a press trip for a Tinder hook up. Yes, apparently, this is a thing. Remember, there are plenty of fish in the travel writer sea, and if you use trips for international matches, you may end up on the be naughty list.

G is for Good

  Bad behavior reflects upon your fellow professionals. Therefore, be good.  

•  Be on time.
•  Show up for activities.

•  Pay attention.
•  Don’t overindulge in alcohol, especially if it impairs your performance.
•  Don’t complain you don’t have enough free time for shopping or sitting by the pool.
•  Don’t be a prima donna.

We see you at the end of this
walkway shooting a selfie.

• Don’t spend all your time shooting selfies. Destinations want coverage of their attractions, and don’t need to have you self-photobomb every beauty shot.

The Manners Manifesto: A (Not Emily) Post* on Press Trip Etiquette

Wowser. It's your first press trip. A destination has asked you to come along for the ride, not because you are fabulous (although you may well be), but because you reach an audience that the destination wants to reach.  You are thrilled, thinking you have hit the jackpot. A press trip = a free vacation, right? Think again.

Press Trip in Georgia

The enticement of free travel is a large part of why so many are flocking to become travel bloggers. If you have the right numbers, or if you are a shrewd marketer, you can often get yourself on the press trip circuit. But if you want to ensure that you get to, and stay on, the press trip A-list, it’s best to behave yourself.

Prior to presenting this manifesto, let me note that the most important rule of the press trip club is to produce. Don't drink from the well without adequately covering the trip. This is not kosher. More on that in Part II.

The Press Trip Manners Manifesto

1. This is not a vacation. Many in the public relations community often moan about newbie...and not-so-newbie...travel bloggers who approach them with the pitch that their family wants to go on vacation to XYZ.. Said bloggers fully expect PR pros to welcome the entire family with open arms, for free, in exchange for a post.  This isn’t the way it works. Press trips are working trips. You usually cannot/should not bring a companion, unless that's part of the trip (i.e. family press trips may ask reporters to bring a kid). If you want to take a vacation, pay for it yourself and go on your own time.

Group Press Trip on the Outer Banks, North Carolina

2. Don’t be a hijacker. Your needs are not more important than those of others in the group. Don’t hijack the itinerary to suit your needs.  Group trips are planned to give everyone a taste of a destination, and oftentimes, to spread the publicity wealth throughout the local tourism community. That’s why, if you are on a group trip, you may have to visit a few places you wouldn’t normally go on your own.  To mix metaphors, shut up and dance and just do it.  There will be other activities that you are into that fellow group members aren’t.  Group trips are a compromise. Deal with it.

Iceland

3. Don’t don’t show up.  It’s rude to the rest of the group, it’s rude to your host, and it’s rude to an attraction/hotel/restaurant that has been swayed to comp you in exchange for likely coverage. Destinations work hard to get attractions and hotels to buy into the idea of hosting you. When you don’t show up, you embarrass the trip planner and help ensure that specific places may be less eager to help out on future press trips. Sure, that’s not your problem, but still...

On a press trip in Estonia

4. DIY. If you do need to do something outside of scheduled activities, or can’t participate in an activity for health or other legitimate reasons, tell your host well in advance that you are opting out. If you do plan to leave the group, offer to make the alternate arrangements yourself. Your host will usually offer to help, but don’t count on it.

5. Don’t delay the group. Don’t be the one who is always late. It is simply rude not to show up on time. Also, don’t alter the group’s schedule so you can be dropped off somewhere out of the way on an opt-out activity.

Step on it so you don't delay the group.
Here, my first step on Russian soil.

6. Don’t get in the picture. If there’s a brilliant photo op, don’t be a hog. Take turns getting the shot. Also, don’t step into someone else’s shot. Be aware of where others are pointing their lens. Finally, don’t be obnoxious about taking selfies. 

Photobomb selectively.
With Devon Turchan in Georgia

7. This is not a free ride.

Even though, in your mind, this may be a free trip, don’t expect the host to pay for everything.

• If you bring someone along, pay for their transportation expenses, and offer to pay for meals and attraction entries.
• Bring money for tips, snacks and sundries. The host is not paying for your dry cleaning.
• Be prepared to pay for drinks. Some destination marketing organizations (DMOs) are restricted when it comes to covering alcohol expenses.

Whirling Dervishes
Press Trip to Turkey

More tips to come in Part II.

Media relations professionals and writers, please add your comments here so that we can add amendments to the manifesto.

*For those not in the know, Emily Post has long been considered the doyenne of etiquette.

9 Gnomes About Travel Writing

...and no, I am not referring to the Travelocity troll. Look it up.

In honor of the new year, I am revisiting one of my most popular posts. The sequel can be found  here.

The Top 9 Travel Writing Taboos

#1: Avoid cliches like the plague. The Danish in Copenhagen isn't the best thing since sliced bread (since when is sliced bread so great, anyway?) When was the last time you really felt like a kid in the candy store? And unless you are trying out a carousel, you don't give things a whirl.

#2: Avoid words you never use when talking. I'm talking iconic, quaint, and rustic. 

#3: Just to prove that I am not overly persnickety, I'll allow one quaint or iconic per article. But never, ever use luxe or azure, for sure.

#4: That the grass is green is not newsworthy. That the beach is sandy is not newsworthy. Don't include useless and/or redundant adjectives. Keep it pithy, people.

#5: Can a city boast? Apparently, it can, as "Chicago boasts the best deep-dish pizza in the world" and "Honolulu boasts grand luxe hotels, sandy beaches, and azure skies."  But IMHO, a place cannot boast.

#6: Is Albania the next Italy? I don't think so. But some travel writers do. "The next...." is not merely cliched writing; it is also somewhat pejorative if you think about it (i.e.--the next best thing to sliced bread....but it ain't no slice of bread).

#7: Don't trash the locals or local customs just for the heck of it. If you do, as in this piece I did for National Geographic Traveler  that literally trash talks Albania, provide context and balance.

#8: Maybe it's me, because I simply abhor chick-lit. Articles about your journey of self-discovery are usually a yawn, even to your closest friends. Sure, an Elizabeth Gilbert or a Frances Mayes may hit the jackpot with prosaic poppycock. But my best advice is to circumvent this form of literary litany.

An aside--why is it that 99 out of 100 of self-confessional, self-delusional pieces are written by women?

#9: Never, never, never use the term "something for everyone" in your writing. It's lazy, it's annoying (to me, anyway) and it's simply not true. Don't you be telling me Des Moines has something for everyone. For example, if you are a surfer, where's the beach? New York City doesn't have something for everyone. If you are a climber, try finding a mountain to scale in Manhattan (skyscrapers don't count). Heck, even Sydney, the best city in the world (again, IMHO), doesn't have something for everyone. For example, if you are an astronomer, you can't see the Big Dipper and vast parts of Ursa Major in the Australian night sky. But you can pet a koala.

Which brings me to one more parenthetical point. You can pet a koala, but you can't pet a koala bear. Koalas are marsupials, not bears. Put that in your pouch and ponder. And one more point that may save your life one day: If you want to pet a koala, don't do so by awakening it from a eucalyptus-induced stupor. I can tell you from experience.. this not a good idea. A koala awakening from its hebetude can be vicious, vicious, I tell you.  But that's a story for another post.

So You Want to Be a Travel Blogger?

www.travelocity.com

.....and no, I am not referring to the Travelocity troll.

From dictionary.com:

gnome

2  noun

a short, pithy expression of a general truth; aphorism.

If you are looking to become a travel blogger this year, I beseech you to follow the advice seen below.

The Top 9 Travel Writing Taboos

#1: Avoid cliches like the plague. The Danish in Copenhagen isn't the best thing since sliced bread (since when is sliced bread so great, anyway, I wonder?) When was the last time you really felt like a kid in the candy store? And unless you are trying out a carousel, you don't give things a whirl.

#2: Avoid words you never use when talking. I'm talking iconic, quaint, and rustic. 

#3: Just to prove that I am not overly persnickety, I'll allow one quaint or iconic per article. But never, ever use luxe or azure, for sure.

#4: That the grass is green is not newsworthy. That the beach is sandy is not newsworthy. Don't include useless and/or redundant adjectives. Keep it pithy, people.

#5: Can a city boast? Apparently, it can, as "Chicago boasts the best deep-dish pizza in the world" and "Honolulu boasts grand luxe hotels, sandy beaches, and azure skies."  But IMHO, a place cannot boast.

#6: Is Albania the next Italy? I don't think so. But some travel writers do. "The next...." is not merely cliched writing; it is also somewhat pejorative if you think about it (i.e.--the next best thing to sliced bread....but it ain't no slice of bread).

#7: Don't trash the locals or local customs just for the heck of it. If you do, as in this piece I did for National Geographic Traveler  that literally trash talks Albania, provide context and balance.

#8: Maybe it's me, because I simply abhor chick-lit. Articles about your journey of self-discovery are usually a yawn, even to your closest friends. Sure, an Elizabeth Gilbert or a Frances Mayes may hit the jackpot with prosaic poppycock. But my best advice is to circumvent this form of literary litany.
An aside--why is it that 99 out of 100 of self-confessional, self-delusional pieces are written by women?

#9: Never, never, never use the term "something for everyone" in your writing. It's lazy, it's annoying (to me, anyway) and it's simply not true. Don't you be telling me Des Moines has something for everyone. For example, if you are a surfer, where's the beach? New York City doesn't have something for everyone. If you are a climber, try finding a mountain to scale in Manhattan (skyscrapers don't count). Heck, even Sydney, the best city in the world (again, IMHO), doesn't have something for everyone. For example, if you are an astronomer, you can't see the Big Dipper and vast parts of Ursa Major in the Australian night sky. But you can pet a koala.

Which brings me to one more parenthetical point. You can pet a koala, but you can't pet a koala bear. Koalas are marsupials, not bears. Put that in your pouch and ponder. And one more point that may save your life one day: If you want to pet a koala, don't do so by awakening it from a eucalyptus-induced stupor. I can tell you from experience... this not a good idea. A koala awakened abruptly from its languor is a vicious animal. But that's a story to be chronicled another time.

On Travel Writing: Fair, Balanced or Puffery?

Traditionally, travel writing has gotten a bad rap. 

It's certainly understandable that it is often seen as being pure puffery. All too often, a most pedestrian place is praised as the greatest location on earth, a hidden gem with something for everyone.  Look, as an experienced travel pro, I do believe there's something to recommend about nearly every place. But let's not pretend every place is perfect (even when pictures make it look so).

Idyllic Iceland? 

Why does this happen? Perhaps because a writer got a free trip and thinks that the quid pro quo is to only write positive thoughts. Perhaps he thinks he will be blacklisted from press trips if he regularly reports on the negative (and in truth, this can happen). Whatever the reason, the negatives are usually left unreported, leaving the reader with a biased take.

Nosy to know if
your favorite travel blogger
is a Pinocchio?
(picture taken at the
Puppet Museum in Tallinn, Estonia)This notion is currently exacerbated by bloggers who are waxing enthusiastic about places and products in order to get or maintain sponsorships or strategic partners.  Not all travel blogs are pay-to-play. However, the fact is, the current model for making money in blogging is by gaining strategic partnerships.

Here's the rhetorical question, though: If a blogger is in bed with Marriott, will he or she write anything negative about the lodging behemoth?

Furthermore, will the blogger opt to ignore good news coming from competitors like Hilton or Westin?  Similarly, if one is being paid by the U.S. Virgin Islands, I doubt there will be much coverage about St. Lucia or Martinique.

Vive la Martinique

.

Trans-Siberian train track
along Lake Baikal

But for those dear, dear readers who still take an interest in journalism, the good news is, there is still room for fair and balanced travel reporting....and God forbid...I don't mean on Fox News. In recent years, I traveled far and wide, sometimes on press trips, sometimes on discounted journeys, and sometimes at full freight. Regardless of who is paying the bill, I make sure my reporting is just that...reporting, and not puffery.  Here are two examples. The Albania story appeared in National Geographic Traveler (October, 2008). The Trans-Siberian piece ran in Travel Weekly (October, 2013), the industry's leading trade magazine.

Please weigh in with your thoughts.

The Countdown Continues: Travel Writing Gnomes

As loyal readers know, I frequently beef about the current state of travel writing. Too many people are hanging up a 'travel writer' shingle without knowing how to write...and in some cases...not really knowing how to travel. 

Looking for clues as to whether someone is a decent writer? If an article, blog post, and press release is packed with phrases like hidden gems, winter wonderland or the dreaded something for everyone....run away....fast.   

Tusk, Tusk: Elephants Never Forget Trite Writing

For those seeking to become better writers, or for those looking for a laugh, please take a peek at these popular posts, which cumulatively come in at #4 on my Top 9 Posts countdown list.  

The best of the worst: http://dailysuitcase.blogspot.com/2013/10/9-gnomes-about-travel-writing.html

Mr. Bill says, "Oh, nooooo...
not another travel cliche." 

Objecting to Bad Spelling and Improper Direct Objects: http://dailysuitcase.blogspot.com/2013/09/9-more-gnomes-about-travel-writing.html


On redundancies, cliches and something for everyone:
http://dailysuitcase.blogspot.com/2014/05/a-few-more-gnomes.html

Don't be a horse's......
Hightail it to the dictionary,
your 'mane" source for spelling and homonyms

 

A Few More Gnomes....

You may think, from the recent dearth of posts, that I have been suffering from writer's block. In part, this is true. But in part, I have been so busy doing travel stories for my lovely outlets like The Washington Post, NewsChannel 8 and Groupon City Guides (coming soon to a computer near you), that I simply haven't had time to write the pithy prose that the treasured readers of this blog have come to expect.

However, after a lengthy session reading travel magazines cover to cover, I have once again been inspired to return to one of my favorite topics--my beefs with travel writing drivel. In the past, I have written several columns filled with gnomes...

gnome

2  [nohm, noh-mee]  Show IPA

noun

a short, pithy expression of a general truth; aphorism  

...about travel writing. Some of these beefs are worth repeating and I have cooked up a few new gnomes. Let me note that I am unlikely immune to some of these gno-gno's (except #1). No one's perfect, but I try to avoid them like the plague (click link for my commentary on cliches). 
                                                      ------------------

1. During the past week, I have come to learn that--
The Lake Lucerne region has something for everyone (e-mail from Lucerne Tourism)
Spain has something for everyone (a powerpoint presentation shown at Academic Travel Abroad)
There's something for everyone in Santa Barbara's wine country (Destination California supplement in Meetings and Conventions) 
Quintana Roo (Mexico) has something for everyone (Travel Weekly) 

Who knew? However, I beg to differ. Lake Lucerne does not have a nude beach; Spain does not have a desert; Santa Barbara's wine country does not have skiing; nor, for that matter, does Quintana Roo. No  matter how amazing a place is, I defy you, dear reader, to find  a location that actually has something for everyone. If you are an aspiring travel writer, my #1 piece of advice is to NEVER use this lazy phrase.

2. Awkward uses of words
While technically correct, writers often use words that are passé, grammatically questionable, or of questionable connotation. For example, I recently read that "Northern California is fraught with something for everyone, offering meeting planners all they could ever wish for." Let's ignore for a minute that my favorite phrase is used, and that the sentence ends in a preposition. As soon as I read the word fraught, my heart starts beating faster. True, it officially is defined as filled or laden, but in common parlance, it is usually used with a negative connotation (the mission was fraught with danger, it was a fraught situation). Therefore, using the word to connote a beneficial thing seems off.  Similarly, a 20-something travel writer, in discussing his visit to Estonia, talks about the Communistic era. Yes, communistic is a word, officially, but never, in 20 years of writing about Eastern Europe, had I ever seen the word used. Try to redline words that make readers stop in their tracks. 

3. Redundancy
Re·dun·dan·cy
  [ri-duhn-duhn-see]  Show IPA

noun, plural re·dun·dan·cies.

1. Superfluous repetition or overlapping, especially of two words.

How about truly unique, absolutely essential, or old adage?

4. Of quaint hidden gems nestled in breathtaking mountains populated by friendly locals...

...and all those other aggravating travel cliches.

5. And just because it bothers me...

Whether you love ice skating or swimming; whether you are into history or metallurgy; whether you are a man, woman or hermaphrodite, it is absolutely essential (!) to see Destination X. This whether/or construction is simply overused in travel writing. See whether or not you can avoid it.