Wellness Travel Expert Makes the Rounds to Sun Valley/Talks Forest Bathing and Kneipping

My recent presentation at the Idaho Tourism Conference was covered by Eye on Sun Valley (see link below story). While the reporter got my name and title wrong, and altered the last quote, I leave the story largely unedited for your reading pleasure.

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Imagine having your doctor write a prescription for you to take a walk in the woods! That could be the future of tourism in Sun Valley.

Sun Valley and the Gem State are uniquely positioned to capitalize on wellness tourism, which is “huge” worldwide and the fastest growing sector of the tourism industry, according to a wellness travel reporter for Skift.

Photo by Laura Powell

"What you have here is a must for the wellness traveler,” Laurel Powell told those attending the annual Idaho Conference on Recreation and Tourism held this past week at Sun Valley Resort. “You have quiet and opportunity for interaction with nature in a day when most Americans live in urban areas without much access to nature. What you have is unparalleled, particularly in the Lower 48.”

Outdoor recreation is a $427.2 billion business, and it’s growing more than twice as fast as the overall economy, increasing 16 percent versus the 7.5 percent that the overall economy grew between 2012 and 2017. Nature-based recreation is growing even faster—up to 44 percent for some states. Idaho is one of the states experiencing some of the largest growth in nature-based recreation.

Even spas that have traditionally incorporated everything inside are now offering outdoor activities and bringing in elements from the outdoors inside with lobby fountains and natural colors in their design.

“We think of wellness travel as spas and massages, but it’s becoming more than that,” Powell said.  “Everyone’s disconnected so they’re looking to boost their psychological well-being.”

How cool would yoga or meditation, she asked, under the stars in Central Idaho Dark Sky Reserve be? Sun Valley and other Idaho towns could easily become centers for forest bathing, a practice developed in Japan that involves meditative guided walks through the woods engaging all the senses from sight to smell. 

Forest bathing is known as “shinrin-yoku,” which means “taking in the forest.”
Photo by Karen Bossick

Trees and plants emit aromas called phytoncides designed to protect them from harmful insects, animals and microbes. Those and other smells are believed to help lower blood pressure, while boosting the immune system, improving sleep, lowering anxiety and reducing pain in forest bathers. It can be done in winter, as well as summer, spring and fall, Powell said. Add-ons like fly-fishing outings could offer forest bathers reason to stay longer.

Photo by Laura Powell

Some countries are also attracting people with kneipping, which involves walking along water trails or through puddles to stimulate blood flow and strengthen the immune system. “As far as I know, no one is offering this yet in the United States—it’s very unique,” said Powell.

Some places, such as Newfoundland and Finland, are selling isolation.

“Boise is supposed to be the most isolated urban area in the United States. That’s not a bad thing—being isolated and in the middle of nowhere is increasingly becoming a big draw,” Powell said. “People in Los Angeles and urban centers where they’re so rushed are craving that.”

Some tourism campaigns are even selling the sounds of silence. A 400-year-old monastery in Quebec City, for instance, hosts a week-long silence retreat where attendees join one another in a silent breakfast and happy hour is held in the chapel.

Honing in on Hot Springs

visitidaho.com

Hot springs were once a big draw for the Wood River Valley when Guyer Hot Springs and a few hot springs near Hailey were going full bore. Traveling to hot springs for wellness is making a comeback.

The inaugural hot springs conference was held last year and a hot springs association was organized last  month, Powell said.

Hot springs are being augmented with restaurants and opportunities for artists to show and sell their art to elevate the experience. Tiny homes and Airstream trailers are offering alternative accommodations in places with no hotels. The experience can be enhanced with such things as bike tours to the hot springs, Powell said.

Colorado has established a 720-mile Historic Hot Springs Loop that takes geothermal bathers through Ouray, Glenwood Springs, Steamboat Springs, Pagosa Springs, Buena Vista and Salida.

“The No. 1 search on the Colorado tourist website in recent years has been hot springs,” Powell said. “People won’t go in the middle of nowhere for one hot spring, but put them together and, all of a sudden, towns that never got visitors are seeing tourism.”

Even urban areas are trying to position themselves as wellness destinations, according to Powell. Beverly Hills, California, for instance, recently kicked off a new “City of Wellth” initiative to showcase its wellness options. (LP⁠—This was not part of the talk, but taken from an article I wrote for Skift two years ago).

The campaign kicked off with meditation and other events led by wellness guru Deepak Chopra. It includes weekly public Walks with the Mayor and more restaurant choices for vegans, vegetarians, paleo dieters and locavores.

“It helps to tie local foods into community wellness programs,” Powell said. “It doesn’t feel very authentic when you go on a wellness vacation and all you see are Burger Kings.” 

Story by KAREN BOSSICK

In the Limelight: Consolidation is Reshaping the North American Ski Market

This article originally appeared in Skift's New Luxury Newsletter, for which I am the luxury correspondent.

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Ski season is going to be a bit different in North America this year. Two ski industry giants, Vail Resorts and Aspen Skiing Company, have been picking off notable ski areaslike pawns on a snow-covered chessboard. Vail acquired Whistler/Blackcomb in British Columbia toward the end of 2016 and then grabbed Vermont’s Stowe Mountain Resort in Vermont this summer. This year, Aspen Skiing Company, in a venture with KSL Capital Partners, also made moves, acquiring Mammoth Mountain in California and the assets of Intrawest, which include Mount Tremblant in Quebec and Steamboat in Colorado. Aspen Skiing Company independently operates four ski areas around Aspen/Snowmass.

On another front, Aspen Skiing Company, or Skico as it is familiarly called, is growing its hotel business. The storied Little Nell has been part of its portfolio since the 1980s. However, in 2010, Skico purchased an existing property in Aspen and named it the Limelight Hotel. The second hotel under the moniker was built from scratch by Skico and opened earlier this year in Ketchum, Idaho. The move raised some eyebrows, as Ketchum is a mere mile down the road from the privately-held Sun Valley Resort. Could a move into the greater Sun Valley real estate market be a harbinger of things to come?

As family-owned resorts, Sun Valley and Aspen Skiing Company are rarities in the ski industry. The Crown family of Chicago owns Skico, while Sun Valley is owned by the Holding family, which also owns Sinclair Oil and Little America Hotels & Resorts. Both are also part of the Mountain Collective, a multi-property ski pass allowing purchasers two free days of skiing (and other benefits) at each of the 16 participating resorts. (The Mountain Collective competes with Vail Resorts’ Epic Pass, which includes unlimited skiing at 45 resorts worldwide).

Bald Mountain in Sun Valley

While speculation abounds, for now, Sun Valley is not for sale, nor is Aspen Skiing Company setting its sights on it. Kelli Lusk, Sun Valley’s public relations and communications manager, says the Holding family is holding onto ownership and has no plans to sell. All Alinio Azevedo, chief operating officer for Aspen Skiing Company’s hospitality division, will say is that “we have a great relationship with Sun Valley at corporate levels–and the families are good friends.”

In the Limelight

Azevedo then pivoted to focus the discussion on the Limelight brand. After Skico acquired what became The Limelight Hotel in Aspen in 2010, the company considered how to grow a brand out of a single property. “We saw an opportunity gap — a gap in resort markets between the high-end and the next level down in terms of accomodations,” says Azevedo. Additionally, “there are people who want to stay in luxury quarters, but they are not willing to pay for the extra service. From a physical standpoint, we are four-to-four-and-a-half star properties with high-quality rooms, but without the full-service hotel experience.”

The Limelight Ketchum

Brand concept in hand, the next step, says Azevedo, was deciding “where can we replicate this type of environment, a hotel which becomes a living room for the community….a place to connect guests with the locals and vice versa….and a base for adventure.”  Skico found the environment suitable in both Ketchum and in Snowmass (where a Limelight will open in the fall of 2018).

After Snowmass, Azevedo says, “Our goal is to have eight to ten hotels in the next five years.” Where will Limelight enter the spotlight? “We are looking in communities that center around adventure (all likely in North America) — whether it’s skiing or nature or trekking or surfing.” The expectation is that most of the hotels will be new builds, but “we are not shutting down from existing opportunities that may present themselves if they align with our brand strategy.”

9 Free Summer Activities in Sun Valley and Ketchum

While getting to Idaho may be a pricey proposition for those of us who live east of the Mississippi River, once one gets to the idyllic area surrounding Sun Valley, there's a lot of fun to be had for free. Let's examine nine free things you can do that aren't just a walk in the park.

In Sun Valley...

1. Watch the pros practice at the Sun Valley Ice Rink 

During the summer, Sun Valley hosts an ice show every Saturday night, featuring a regular cast and guest stars like Gracie Gold, Evan Lysacek, and Johnny Weir. The shows can  pricey. But if you come to the ice rink at 12:30 on the day of the show, you'll see the Olympians and the cast alike practice their moves...and you don't have to pay a cent. Watching practice can be almost as fun as taking in a show, as you can see how the pros put their spin on practice sessions.

2. Skating on Film
Get a taste of old school Sun Valley by watching the 1941 classic Sun Valley Serenade. There's a free 4:30 daily showing of the Sonja Henie ice skating movie at the Sun Valley Opera House. The charming 320-seat theater was built in 1937, and it's a classic itself.

3. Something's Fishy
You can take free fly casting clinics in Sun Valley from 5:30 to 6:30 PM Tuesdays through Saturdays. Instructors from Silver Creek Outfitters teach newbies all about the art of fly fishing.

4. Music in Paradise

For 30 years, the Sun Valley Summer Symphony has presented a free concert series during the season. The symphony, which draws musicians from all over the country, is the largest privately-funded, free admission symphony in the country. Concerts are held at the magnificent Sun Valley Pavilion, which offers ample seating and amazing acoustics.Symphony season is held between late July and mid-August, and features everything from chamber music to jazz to the classics. 

In and Around Ketchum...

5. Art for All

Meanwhile, in Ketchum, summer brings a host of cultural activities. In addition to a monthly Friday Night Gallery Walk, the city hosts the Sun Valley Center Arts and Crafts Festival in early August. There's music, too. Ketch'em Alive is a free concert series held on Tuesday night; Town Square Tunes features local musicians every Thursday evening; and Jazz in the Park takes place Sundays from 6 to 8 PM.  All three only take place between June and August, so 'ketchum' while you can.

6. Warm up in Hot Springs
There's a great deal of geothermal activity in this part of the world. As a result, hot springs in the area are plentiful. Closest to Ketchum are Warfield and Frenchman's Bend Hot Springs. While gratis, you are not free to skinny dip (at least officially). 

Rarin' to Go for a Walk

7. Walk a Dog
Doggone crazy? In that case, the Animal Shelter of the Wood River Valley needs your help...even if you are just visiting. Take a paws to join 'Hikin' Buddies on Wednesdays from 9:30 AM to 1 PM. Walks start at the Adams Gulch Trailhead, just a mile and a half from downtown. Meanwhile, Paws Around Town is another opportunity to meet canines in need of a home. It takes place from 1 to 2:30 PM Saturdays at Ketchum Town Square

8. Do Downward Dog
Free Yoga on the Mountain runs throughout the summer, either at Sun Valley Village or at the base of River Run.

Everywhere....

9. Take a Hike
Up a mountain, beside a babbling brook, along the paved Rails-to-Trails path--the options for casual walking or extreme trekking are nearly endless.So go work up a sweat.

Confessions of a Film Festival Virgin: Part I

Apologies, dear readers, for the recent dearth of posts. My time has been spent hobnobbing with the hoi polloi at the Sun Valley Film Festival. That's Sun Valley, IDAHO...not, as many mistakenly believe, Iowa nor Utah.

Yes, this idyllic little burg, which is quickly becoming my home away from home (without an actual home, of course, unless a local millionaire would like to adopt me), successfully hosted its 2nd annual film gala last week. Not the monster of Sundance, nor the long lines experienced in Santa Barbara, this little event is most accessible to the film festival acolyte.

I will have more detailed reports in upcoming posts. You'll see pictures (stills, not movies); hear about my adventures with award-winning filmmakers; and you will be regaled with my homages to the magic of Sun Valley and Ketchum. No K'vetchuming here.

Meantime, please give a listen to my report on the Sun Valley Film Festival at www.aroundtheworldradio.com/aarchives.jsp. Click on segments 2 and 3 of the March 14 show.

A Farewell to Yarns: A Sheep's Tale in the Land of Hemingway

Ever since I caught wind of its existence, I have been fixated on attending The Trailing of the Sheep Festival, which takes place in Hailey and Ketchum, Idaho every October. Perhaps it was the sheep poetry sessions that roped me in....after all, who could resist a sheep bleating Keats.

At any rate, as my obsession grew, I knit together a fantasy about becoming Queen of the Sheep. My dream was to show off my good breeding by donning a tiara and walking amongst my little lambs as we strode in unison down the streets of Ketchum. In order to blend in (somewhat) with the flock, I would enrobe myself in a virgin wool fleece frock.

And so, in order to get out of a rut and make my dream come true, I booked a trip to the Sun Valley area for the autumn of 2011. Hailing from Washington, DC, I decided the best way to win the title was to start lobbying Hailey town elders and the festival organizers. But as I grazed the landscape, I realized there might be a few hitches in my plan. First, I discovered that "The Trailing of the Sheep" took place during Yom Kippur weekend. Now, if this festival were to be renamed "Jews and Ewes" or "Hey, Ewe Jew", I would be a lock for the title. But alas, it was not, and I started to fear that the parade would be taking place on the Holy Day itself. Even though I planned to maintain my fast, I wondered if it would be kosher in God's eyes to be parading amongst sheep while atoning. On one hand, Moses was a shepherd. Still, he led his most important flock around Passover and not the High Holidays.

As I ruminated over this ruminant dilemma, I discovered that the parade was delayed until the day after Yom Kippur. Thus, I was back on the non-fast track to becoming sheep royalty. But soon enough, I was brought to the realization that my lovely dream could become a wolf in sheep's clothing. While having a moveable feast at the home of the lovely owners of a Ketchum art gallery, the husband started raining a bit on my parade. (Said husband, parenthetically, hence the parentheses, resembled a hip version of Mr. Keaton, the dad on "Family Ties"). Mr. Bleatin' advised me that, at times, the parading sheep have been known to run amok. One sheep wanders off in a different direction and the entire flock ends up pulling a big ewe-turn. Or, Mr. Baa Humbug noted, as the hills at the end of the parade route come into sight, the sheep sometimes start stampeding to quicken the journey to their winter digs.

At any rate, instead of ending the parade in a path of glory, I suddenly envisioned myself in my own private Pamplona, overtaken by a mad mob of sheep goring me with their puffballs of wool and leaving me with tiara askew and my garb transformed into the world's largest livery of lint.

Of course, the citizens of Ketchum might not take kindly to this intruder amongst their ranks, no matter how stunning said intruder was. In fact, the stunt might even get their collective goat. Therefore, after rising up, dusting myself off, and repositioning my tiara, I realized I might have to go on the lamb (sic) or risk being pelted. However, I knew it was likely that I would be quickly found, as after the sheep were long gone, I would be the only one in the valley for whom the smell lolled.

Thank ewe very much.

For more on the event, go to www.trailingofthesheep.org. There is still time to make your travel plans. It takes place October 7-9.