Light Bulb Moments: Light Festivals Around the World

Light art is a relatively new creative form that blurs the borders between design and technology. During the past decade, light festivals have started brightening up night skies around the world. In the United States, though, such festivals are still a rare phenomenon…for now.

Light City Baltimore 

House of Cards by OGE Group/Perry Mandelboym

That said, Light City Baltimore in Maryland takes the American spotlight. Now in its second year, Baltimore‘s “festival of light, music and innovation” is the first large-scale international light event held annually in the United States. Between March 31 and April 8, more than 50 light attractions, including illuminated visual art installations and video projections on buildings, will electrify the area around the city’s Inner Harbor. And what do festival-goers do during the day? Labs@LightCity brings together innovators and thought leaders to explore how society can become more equitable through innovation. 

 Vivid Sydney Light Festival 

Photo courtesy of Vivid Sydney

Vivid Sydney is Australia’s light bulb moment. Held between May 26 and June 17 (remember, that’s winter down under), an illuminated trail of installations will weave through Barangaroo, Sydney’s newest harborside precinct. There will also be displays at Darling Harbour, Taronga Zoo and the Royal Botanic Garden. Of course, the sails of the iconic Sydney Opera House will also be illuminated, this year with a projection of imaginary creatures inspired by insects, plants and the ocean. In addition to the light displays, Vivid Sydney features a diverse line-up of music plus an Ideas program. 

Prague Signal Festival 

Photo courtesy of Alexander Dobrovodsy 

Elsewhere in central Europe, the Prague Signal Festival is the largest cultural event in the Czech Republic. Held in the City of a Hundred Spires between October 12 and 15, the festival brings modern art and new technology to the streets and public squares of Prague. Famous historical landmarks and lesser-known nooks and crannies will be transformed under the spell of Czech and global masters in light art and design.

GLOW Eindhoven and The Amsterdam Light Festival

Photo Courtesy Amsterdam Light Festival

The Netherlands sports not one, but two different light festivals each winter. During GLOW Eindhoven, no place is safe from light artists. The facades and public spaces around the Dutch capital of design and technology glow between November 11 and 18. Meanwhile, the Amsterdam Light Festival takes place during December and early January. The Illuminade evening walk itinerary leads past a score of light installations, including projections on historical architecture, dynamic light installations in city parks and works to walk through. The canals are also illuminated and best seen via a Water Colors boat tour.

iLight Marina Bay 

Photo Courtesy iLight Marina Bay

Back down under in Singapore, iLight Marina Bay returns every March, setting the waterfront aglow with sustainable, environmentally-friendly light art installations. The festival also features a range of fringe activities, including creative workshops for children and adults and a colorful playground with giant inflatable animal structures. If a visit to Singapore doesn’t coincide with the festival, worry not: Nightly light shows are presented at both Gardens by the Bay and Marina Bay Sands.

Brain Dating: Thought Leadership Conferences and the High-End Traveler

This article originally appeared on Skift.com. I am that publication's luxury correspondent.

Nowadays, luxury travel is all about discovering new frontiers. It’s not just about expanding physical and geographic boundaries. The travel cognoscenti are “brain dating” around the world in order to stretch their minds.

— Laura Powell

First came TED in 1984. Soon thereafter, in 1987, there was South by Southwest.

Now, after a bit of a lull, thought leadership conferences are popping up all over the map, with Vivid Sydney, C2 Montréal, and Light City Baltimore launching in the last decade.

Light City Baltimore: Photo by Perry Mandelboym

These conferences, which meld creative components with thought-provoking programming, deliver high-end visitors, while providing a host city with the opportunity to develop, solidify, or refine its brand.

According to J. Walter Thompson’s Future 100: 2018 forecast, “Events like these indicate the increased appetite for thought leadership and innovation among consumers. These experiential events combine self-improvement with entertainment, networking, and access to today’s influencers, who are often tech leaders or startup founders, rather than traditional celebrities.”

Vancouver thought the sector important enough to woo TED to the British Columbian metropolis. Working with Destination Canada, the city developed a two-year financial incentive package to entice TED to relocate from Long Beach, California.

Courtesy cantechletter.com

“The average economic impact for TED from 2014-2017 was $3.8 million per year, but the true value far exceeds that as the TEDsters are distinguished and influential leaders who can help share Vancouver’s appeal as an incredible convention destination, great place to do business, and an unforgettable place to visit,” Tourism Vancouver said.

According to Dave Gazley, vice president of meetings and convention sales for Tourism Vancouver, most TED visitors stay downtown in four and five-star hotels, meaning that “Vancouver also benefits from the affluent crowd in that people will come back here on their own and experience the city on vacation,” given that the TED schedule doesn’t allow for much city exploration time.

South by Southwest, or SXSW as it is widely known as, celebrates its 31st anniversary in March. It’s grown from what was primarily a music festival into one big event made of music, film, interactive, sustainability, and education tracks.

“The interactive conference has the largest per capita spend, between the individuals who may stay at more expensive hotels and the corporations spending more money to host events at ancillary venues around the city,” said Ben Loftsgaarden, a partner in Austin-based Greyhill Advisors, which analyzes the economic impact of SXSW.

“One of the things that has made SXSW so successful.” said Loftsgaarden, ‘is that while the organizers realize it’s largely about networking, to keep people coming back, you have to make it fun.”

Courtesy Vivid Sydney

Perhaps that’s why so many conferences seem to be melding elements of creativity and commerce. Witness Vivid Sydney.

What started as a modest light festival ten years ago, designed in part to attract visitors to Sydney during the winter, has become a huge draw for tourists. The 23-day show has grown from 255,000 attendees in 2009 to 2.33 million in 2017.

Destination NSW took over the event two years into its run and started transforming it into what it is today: a festival of light, music and ideas. According to Sandra Chipchase, CEO of Destination NSW and executive producer of Vivid Sydney, the pivot to thought leadership “reinforces Sydney’s position as the creative services hub of the Asia Pacific region….and builds access to global markets.”

Chipchase said that most international travelers stay at high-end hotels and extend their stays to travel throughout New South Wales and beyond. “The international luxury traveler comes because it’s unique. These are people who want to learn and immerse themselves in creativity.” What excites them is “what they are going to learn, who they will meet and how they can be inspired.”

Moreover, as Sydney looks to attract even more high-end spenders, Chipchase believes Vivid is the perfect brand ambassador. “Vivid is a reflection of who we are: beautiful, sexy, outrageous, optimistic and fun.”

Indeed, the branding benefit is one of the intangible elements that hosting thought leadership conferences can provide.

“SXSW is an invaluable brand that has helped define Austin as the center of creativity and commerce, a community that is innovative, entrepreneurial and cool,” said Michael W. Rollins, president of the Greater Austin Chamber of Commerce.

But to be successful at brand-building, according to Tourism Vancouver’s Gazley, an event must have “unbelievable, compelling content that is meaningful to people,” while also aligning with a city’s DNA.

Interested in reading more about light festivals around the world? Read more here.

Baltimore Lights Up

Premiering on Monday, Light City Baltimore is the first large-scale, international light festival in the United States. Light City will provide a backdrop for the celebration of ideas, ingenuity and creativity through art, music and innovation.

In 1816, Baltimore was the first American city to illuminate its streets with gas lanterns, revolutionizing the urban landscape by transforming the city with light. So it's somewhat fitting that two hundred years later, Light City comes to Baltimore to shine light on the city’s creative, cutting-edge, multi-disciplinary talent. Light City’s programming is designed to inspire an ecosystem of ideas and learning during the day. Meanwhile, by night, lights, performances and live music re-imagine the Inner Harbor.

A 1.5 mile BGE Light Art Walk, stretching from the Inner Harbor to Harbor East, will be filled with 28 art installations on the promenade, in the water, and projected onto buildings. Along the way, visitors can check out street theater and musical performances. Hopefully...no mimes.

Light City U is bringing together innovators and thought leaders in four key industries during the festival.These change makers will explore one question: How do we become a more responsible and equitable society? It’s certainly a key question in today’s Baltimore and, in fact, in election year America.

Viva Sun Valley

For all who listened to the segment on Around the World Radio starring me and Peter Noone of Herman's Hermits, let me shed further and uninterrupted light on the wonders of Sun Valley.

The Sun Valley area encompasses the Sun Valley Resort, the town of Ketchum (the area's "big" city), and Hailey (home of Bruce Willis). Visitors usually spend most of their time in Sun Valley and Ketchum, which are only a mile or so apart (and connected by a free shuttle).

Historic Sun Valley is America's first destination wintertime resort. Shortly after the 1932 Lake Placid Olympics introduced winter sports to the U.S. on a large scale, demand for snowy playgrounds started developing. Millionaire W. Averill Harriman, chairman of the Union Pacific Railroad, sensed this demand while at the same time looking to increase ridership on his trains.
He built the Sun Valley Lodge in 1936, and what was to become the Sun Valley Inn in 1937. The resort's ski mountain housed the world's first chairlift (circa 1936).

Other special features of the resort include an intimate outdoor ice skating rink which has hosted championship figure skaters since the days of Sonja Henie. Saturday summer nights (through Labor Day) feature an ice capades headlined by a rotating series of stars (read Sasha Cohen, Brian Boitano, etc.) The lodge also houses a 70-year-old indoor bowling alley.

Like many Western resorts, in recent years, Sun Valley has become equally popular in the summer. Outdoor adventurers can take advantage of the temperate summer climate. For those who prefer the summer activities in more rarified air, the season is filled with cultural events and concerts. Be sure to take in a performance of the symphony at the new Sun Valley Pavilion.

But since summer is almost over for this year, let's look toward the fall. This is "between" season in Sun Valley--the summer vacationers are back to school and the skiers have yet to don their boots. Autumn offers weather warm enough for hiking, biking, golf and tennis, and a full slate of festivals.

Formerly the Food & Wine Festival, the Sun Valley Harvest Festival takes place from September 24-26. There are demonstrations by guest chefs; wine seminars; vintner dinners; and food sampling.

All's wool that ends wool at the Trailing of the Sheep Festival spanning Hailey and Ketchum. Celebrating Basque farming traditions, the towns become wild and woolly between October 8 and 10. Area chefs cook lamb (baaaaaaa!); wool artisans knit up a storm; and sheep get sheared and herded. According to the website, sheep poetry reading is also on the agenda. I assume this can't possibly mean that the sheep are actually reading poetry. But then again, magical things have been known to happen in the Sun Valley area. The highlight of the event is Sunday's Trailing of the Sheep parade. The 150-year-old tradition features Boise Highlanders, bagpipers, Basque dancers, and baa, baa black and white sheep.

Links:
http://www.visitsunvalley.com/ Information on Sun Valley, Ketchum, and Hailey
http://www.sunvalley.com/ Information on the Sun Valley Resort
http://www.trailingofthesheep.org/

WEIRD, WACKY, WONDERFUL AMERICA

Dear Reader: Let's celebrate Presidents Day with some weird, wacky Americana.

Amusing Museums

The Louvre has Da Vinci's Mona Lisa. The Rijksmuseum has Rembrandt's The Nightwatch. The Museum of Bad Art (MOBA) has Lucy in the Field with Flowers, painted by Unknown (or someone who prefers to remain so). MOBA is the world's only museum dedicated to the collection (often out of trash bins), preservation, exhibition and celebration of bad art in all its forms. The museum is located in the basement of the Dedham, Massachusetts community theater building. The collection is lit by one large, humming fluorescent light fixture, so visitors can use flash. Admission is free, and, as they say, it's worth every penny.


If that doesn’t leave you flush with excitement, how about a visit to a gallery devoted to sinks, tubs and other plumbing items? The Kohler Design Center in Kohler, Wisconsin is truly the couture house of plumbing. Why, Kohler even contributed toilets to New York's Fashion Week this year. The Kohler Design Center is a three-level showcase of innovative product design and technology. A large gallery traces the 130-year history of Kohler Company products. It’s good stuff. The proof is in the plumbing.


Don't leave Wisconsin without visiting the Mount Horeb Mustard Museum. This museum features more than 4300 containers of the tangy condiment. Every so often, the museum hosts a Mustard Family Reunion, when those so named can "ketchup" with each other. This year, however, Colonel Mustard and kin will have to settle for getting together during National Mustard Day, celebrated this year the first Saturday of August.


Ketchup and mayonnaise seem to have been squeezed out of the museum business, but vinegar stakes its claim to fame in Roslyn, South Dakota. At the International Vinegar Museum, you can see vinegar from around the world and learn how the stuff is made. There's also an International Vinegar Festival held here in June.

Ice Cream, You Scream

Le Mars, Iowa may claim to be the world capital of ice cream, but those in St. Louis might have a cone to pick with that idea. After all, the 1904 St. Louis World's Fair gave birth to the ice cream cone. Now, 101 years later, visitors to the Gateway City can still grab a cone in Forest Park, the location of the World's Fair. Currently, the park is home to the St. Louis Zoo, the concession stands of which all feature giant-sized drumstick cones reminiscent of days gone by.


But the place for a frosty treat in St. Louis these days is Ted Drewes Frozen Custard. This Route 66 icon is noted for its "concrete" ice cream shakes—so thick you can turn them upside down and the liquid stays in the cup. Also on the St. Louis ice cream must-eat list is Crown Candy Kitchen, an old-fashioned soda fountain serving handmade ice cream and massive "World's Fair Sundaes."


For ice cream with a bit of 1960s flavor, head off to Waterbury, Vermont, home of the Ben & Jerry’s ice cream plant. After taking in the New England scenery, visitors can take a guided 30-minute tour where they can learn all about how ice cream (and frozen yogurt) is made. The last stop on the tour is the "FlavoRoom," where there are free samples from the day’s batches.

And More Sweet Treats

Travelers to Eli's Cheesecake World in Chicago can visit a 62,000 square foot cheesecake factory and then enjoy a slice in the café overlooking the Research & Development section of the bakery. More than 30 types of cheesecake (made with 3 million pounds of cream cheese annually) are cooked up here. Eli’s Cheesecake World offers tours during the week for those who call ahead and say cheese.


Another popular All-American dessert item is Jell-O. The Jell-O Gallery in LeRoy, New York tells the tale of America’s love affair with the gelatinous concoction. The museum allows visitors to take an interactive walk through more than 100 years of Jell-O, starting in 1897. Visitors learn how the history of Jell-O parallels the history of America. There are wartime recipe booklets (during World War I, Jell-O was touted as a low-cost dessert alternative) and photos from Ellis Island, where the wobbly stuff literally became the first taste of America for many immigrants.


The Capital of Giant Things

...has to be Minnesota. The Land of 10,000 Lakes is also the land of dozens of giant statues. There's the Jolly Green Giant in Blue Earth, Smokey the Bear in International Falls, the Happy Chef in Mankato, Paul Bunyan, who shows up in both Akeley and Bedmidji, and the State Fair Gopher in St. Paul. And that's just for starters.

If you are looking for a colossal Bob’s Big Boy, he still shows up in several places around the country. Next time you’re in Hollywood, stop by the Toluca Lake/Burbank Bob’s Big Boy, where the larger than life icon reigns supreme. And speaking of classic restaurant icons, if you are in the Chicago area, stop by Des Plaines. That’s where you can find an original Golden Arch, featuring Speedee, outside of a re-creation of America’s first McDonald’s. The sign, built in 1955, in its neon elegance, promotes the 15 cent hamburger.

Affordable Design Hotels

I have been traveling extensively recently, to the point where I have stayed at dozens
of hotels already this year. During the course of these travels, I have discovered several
really great properties, which I will share from time to time here.

But lest you get the idea that a travel journalist’s life is all heavenly beds and
five-star hotels, let me first off assure you that I have stayed in several fleabags along the
way. To that end, I can’t advise you enough against staying at New York’s Riverside Tower
Hotel and Boise’s Best Value Inn and Suites. They are so bad that I won’t even grace them
with a link.

But let’s get back to the good stuff.

In May, I traveled to Austin to be a judge in the O. Henry Pun-Off World Championships
(yes, that’s a thing).

During my stay in the capital of Texas, my home was Hotel Eleven, located in Austin’s
funkadelic East End. The 14-room property is owned by a wife and husband team.
He’s the architect; she’s the hand-son general manager.

Credit: Paul Bardagy

Rooms are located on three stories, each floor with its own outside lounge/balcony.
The rooftop sports a for-guests-only lounge with spectacular 360-degree views of the city.

The Crash Pad
Credit: Paul Bardagy

The interiors are modern, popping with orange and blue accents. Guest rooms
(from a Crash Pad to the junior suites) feature wallpaper of varying color and design,
along with cool lighting fixtures and contemporary artwork from local artists.
Some rooms have freestanding bathtubs that are just inviting guests in for a soak.

This month, I decided to spend a couple of days in “my happy place.”
That place is Sun Valley/Ketchum, Idaho. I discovered that the previously-rundown
Clarion Hotel in downtown Ketchum had been refurbished into the Hotel Ketchum.
While the general manager refers to it as a three-star hotel, and the rates are among
the cheapest in the area, I was impressed, and I don’t feel sheepish in saying so.

A mural by a local artist graces the exterior of Hotel Ketchum

In fact, the hotel mascot is the sheep--which is appropriate given that this area is known for sheep farming. (Ketchum and neighboring Hailey host The Trailing of the Sheep every October, which is one of the best festivals I have ever attended.)

Trailing of the Sheep Festival

But I digress. While looking around the 58-room property can be an exercise in counting sheep (there’s the sheep mural, and the sheep salt and pepper shakers, and the sheep doorstops, and the “thank ewe” messages on your receipts),  the decor doesn’t cross the line into kitschy. Rather, the Idaho-inspired interior design, from the potato sack collage scaling the lobby walls to the local wood used in the furnishings and accessories, give the hotel a modern, cool ambiance.

Guests can also hang out at the Hangout. The onsite cafe is open in the morning for breakfast (free to guests) and again after 4 PM. That’s when the space converts into a cocktail lounge featuring beers and wines made in Idaho, along with craft cocktails and a light menu.