Wednesday, July 3, 2019
Tuesday, June 11, 2019
Wednesday, May 8, 2019
Most major sporting events take place in cities that already attract large numbers of high-end tourists. But for one small Midwestern city, hosting a professional tennis tournament is a way to attract luxury travelers who might otherwise not consider a visit.
|Center Court by Vince Kincer|
|Novak Djokovic by Ben Solomon|
This story originally appeared on Skift, for which I am the luxury correspondent.
Tuesday, April 16, 2019
Prize-winning marketing campaigns can put distant destinations on the map. In the case of Newfoundland and Labrador, the easternmost province in Canada, “Find Yourself,” an umbrella marketing theme in existence since 2006, has been a launchpad for creative promotions that have won more than 300 domestic and international awards during the past 12 years.